Starbucks
Helping Provide Loyal Customers More Value
The Starbucks App allows users to order on the way, pay with a smartphone, manage Stars and Rewards, find stores and much more.
- 150k
- Downloads
- 33%+
- Conversion Rate
Goal
To head the apps introduction to the Russian Market with focus on cities with 1 million + in population.
Approach
Starbucks highly values the brand as well as its presence, and issued us the strictest of brand books and policies for our creatives. Fully adhering to these guidelines, our team was able to profitably overcome the auction component of ad placement and achieve all of the goals set forth by Starbucks in just a couple of weeks.
Results
- 150k downloads in 1 month
- We are proud to share the conversion rate for some banner ads placed with target.my.com was over 33%!
